COSMERIA, a cosmetics review service for ASEAN countries
Communicate product appeal using word of mouth reviews and emblems
- Utilize word of mouth reviews and emblemsto promote your cosmetics in each country in Asia.
We provide emblems to products in each category that receive excellent word of mouth reviews.
What you can do at COSMERIA
- Multilingual Product Pages: We will create Product Pages and Brand Introduction Pages on COSMERIA for each country in Asia.
- Capture Word of Mouth Reviews: Have COSMERIA's monitors use products and get real word of mouth feedback posted.
- Data Conversion: We will provide aggregated data by country and by age for reviews. These can be used for your company's analysis and for secondary usage for your website or retail store.
- Content Conversion: We convert content by summarizing word of mouth reviews posted by web or by social media into blog posts which can be used on brand pages etc.
- Social Media Diffusion: We can send out third party voices converted into content mainly through social media to target audiences and increase brand awareness.
- Cosmetics Review Grand Prize: We will communicate winning COSMERIA of the Year to the local market. This can be used for promotion towards local resellers and for buyer acquisition.
COSMERIA - review and discover
COSMERIA is used by companies that are actively expanding overseas.
(Examples of Companies using COSMERIA. Includes companies that have previously listed their products on the site.)
Case Studies
COSMERIA's service and how to use word of mouth reviews and emblems overseas by Favour Marché Co., Ltd. were featured in Live News α on Fuji TV.
(Broadcast on May 10, 2019)
- The importance of "Word of Mouth Reviews" and"Emblems" for cosmetics promotion.
＜Overseas Buyers and Distributors＞
✓ It's expected that ingredients and effects are good. They want third-party verified evidence.
✓ Promotional materials such as Emblems and Word of Mouth Reviews are needed to buy and sell＜Overseas Users＞
✓ When choosing cosmetics online or in store, customers rely on Word of Mouth Reviews and Rankings to help their decisions.Survey results from female users in Asian countries
Customers are more interested in products that have third party evaluations such as emblems
When deciding to purchase, customers refer to word of mouth reviews to determine if a product will suit their skin type
※Survey conducted with 300 COSMERIA monitors in each country in Asia (June 2019)
Product Monitor Network for Asian Women who love cosmetics
Women between ages 20 - 40 who have high sensitivity to beauty and fashion trends
Applicable Countries: Taiwan / Hong Kong / Singapore / Malaysia / Thailand / Indonesia / The Philippines / Vietnam
- Monitors who suit the product target can be selected
Match the needs of both parties
→ Gather word of mouth reviews that can be "used" in a more real way
You can promote the results of your product's evaluations through reviews at exhibitions inside and outside your country
- Other conditions by individual plan
